Do you have the Anatomy of a Leader?

What does it take to be a marketing leader today? That’s the question we set out to try and answer with our big piece of research on the Anatomy of a Leader. The findings, based on a survey of more than 600 marketers, found that sales and commercial awareness is considered the most important responsibility, cited by 74% of respondents.

This is followed by knowledge of campaign planning and strategy (64%), market research (51%) and new product development (45%). Want to find out if you’ve got what it takes? Then have a go at our quiz.

Diageo puts more focus on becoming culturally relevant

Diageo’s decision two years ago to hire its first head of culture and entertainment was an interesting one, signalling a move by the company to become more culturally relevant. And it seems that focus has only intensified, with Diageo now bringing in someone at a more senior level to look after the “fast-growing discipline”.

Anne Nosko is taking up the role, the first time it will have someone at director level. And she takes on a wider remit too, adding media and futures to her responsibilities. At a time when more and more brands are trying to become part of people’s lifestyles, Diageo has realised that standing out from the crowd is more important than ever.

Google finds itself in the midst of a gender row

Google memo

Google once again hit the headlines for all the wrong reasons this week when a memo…