Tio Gazpacho Triples Retail Presence in Two Months

Drinkable soup brand Tio Gazpacho has had a busy summer, tripling its retail store presence in just two months, founder and CEO Austin Allan told BevNET Wednesday. The gains include new distribution in the Northeast, Midwest, Texas, and the Pacific Northwest.

Among its top new partnerships include new placement in Whole Foods’ Northern California region, which includes 44 stores and gives the brand a presence in two UNFI warehouses. Tio Gazpacho is also available in 19 Whole Foods stores in the Northeast, but the expansion marks the first time the chilled soup maker has landed an entire region of the premium grocer. Allan said the expansion will help the company to further grow its Whole Foods relationship in 2018.

Tio Gazpacho has also picked up distribution in 55 Super Target stores in Iowa, Kansas, Minnesota, and Nebraska and also launched in all Fresh Thyme locations throughout the Midwest.

In Massachusetts and Rhode Island, Tio Gazpacho partnered with Bayside Distributing for full distribution throughout the two states.

The company has also entered all ShopRite stores and Wegman’s stores, where the latter has created category sets for Tio Gazpacho and two other drinkable soup brands.

“This is the culmination of over a year’s worth of planning that is finally paying off,” Allan told BevNET. “We made a lot of changes back in January — we lowered the price point and introduced new flavors — and retailers are on board.”

When Tio Gazpacho first launched in New…