Facebook Messenger Platform Update 2.1

Facebook (NASDAQ:FB) just announced it has improved its Messenger Platform after listening to its business partners and developer community. With Facebook Messenger Platform 2.1, which comes just a little after three months of 2.0’s release, the company has been focusing on improving its AI and chatbots.

Facebook Messenger Platform Update 2.1

The company says the new tools will allow developers to build Messenger experiences to drive business objectives. For brands looking to strengthen their customer experience and care efforts before the holiday season, the updates couldn’t com soon enough. This is because AI and bots are now being used more and more to answer customer questions.

Luke Starbuck, VP of Marketing at Linc, said explains, “Brands that personalize and automate their customer care to give shoppers what they want will be the winners this year through retention,…