A one second delay in page load time translates to reduction in conversions, page views and customer satisfaction of 7, 11, and 16 percent respectively. And as mobile becomes the primary means of internet access for more users, Facebook (NASDAQ:FB) has announced a new upcoming update to News Feed which will direct users to faster-loading links on mobile.
Facebook News Feed Will Favor Faster Sites
The update will prioritize links that load faster on mobile by making them more available on New Feeds, while limiting the ones taking longer to load. If you share small business content from your website with followers, it’s important to be sure this content is well placed in News Feed.
Jiayi Wen and Shengbo Guo, Engineers at Facebook, who posted the news and best practices to improve mobile site performance, said a three second delay results in up to 40 percent of website visitors abandoning a site.