ziferblat london
London’s Ziferblat Cafe charges for every minute you spend there, but offers free coffee.

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Charging admission or a membership fee could be the future of retail.

In a recent Business of Fashion op-ed, author B. Joseph Pine II argues that in today’s “experience economy,” consumers would pay for the experience of shopping.

“That may sound crazy, but consumers would never go to a movie or a play, a concert or a sporting event, a museum or a theme park, and not expect to pay admission,” Pine, who co-authored the book The Experience Economy: Work Is Theatre & Every Business a Stage. “It is again the time you spend in these places that you value,…