By Chloe Rigby

The Analyse and Conquer conference stream at InternetRetailing Conference 2017 will focus on customer understanding and satisfaction.

In this stream, speakers will not only explore current analytical processes but also expand on traditional customer analysis by discussing holistic approaches to consumer understanding.

Other speakers will investigate advances in technology including AI, big data, and machine learning. Questions will incldue how big data is being managed and converted into new marketing strategies and how new technologies can better serve both the retailer’s understanding of their market as well as the delivery of customers’ expectations.

The opening keynote address of the conference stream is Daniel…