JD.com launches 'Best of Britain' store to showcase UK brands to China

The pop-up store has been launched on JD Worldwide, JD.com’s cross-border ecommerce platform, to introduce a number of British brands to Chinese consumers for the first time.

For the first eight weeks, the store will focus on the cosmetics category. Brands featured on the store include Argentum, BarryM, Bronnley, Cowshed, Fadeout, Little Butterfly, Living Sea Therapy, Re-Gen, Soft &Gentle, Technic and The Organic Pharmacy.

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Kaisi Li, deputy general manager of JD Worldwide, said: “Many brands and retailers in the UK do not yet know just how easy it is to sell…