July retail sales rose 0.6% from the previous month on a seasonally adjusted basis, triple the revised 0.2% growth in June, according to research from the National Retail Federation. Sales rose by 3.5% year-over-year, a continuation of June’s growth and consistent with long-term trends, the NRF said. (The numbers exclude automobiles, gasoline stations and restaurants.)
Online and other non-store sales rose 1.3% seasonally adjusted over June and 11.4% unadjusted year-over-year, the NRF found. Various categories, however, had different results. Clothing and accessories sales fell 0.2% seasonally adjusted from June but rose 0.1% unadjusted year-over-year. General merchandise sales increased 0.1% seasonally adjusted over June and 1.4% unadjusted year-over-year. Electronics and appliances sales fell 0.5% seasonally adjusted from June and 1.4% unadjusted year-over-year. Finally, furniture and home furnishings sales rose 0.4% seasonally adjusted over June and 4.3% unadjusted year-over-year.
In-store analytics firm RetailNext also found positive signs in July’s store traffic number, which fell 5.5% but was the lowest decline in a year and a half. Sales saw a relatively low year-over-year decline of 5.3%, according to a company blog post. Conversion increased 0.5% for the second consecutive month, sales per shopper (sales divided by traffic)…