Lucozade Ribena Suntory (LRS) is launching a brand-new flavour, Lucozade Sport Lemon & Lime, offered exclusively to wholesale. Available now, the flavour comes in 500ml £1 price-marked packs.

The soft drinks category is worth £1.5bn [EXT IRI MarketPlace, GB, latest 52 week data ending 23.04.17 – EXT Symbols and Independents] to independents and symbol stores, and LRS says Lucozade Sport is one of the category’s largest brands, growing ahead of the sport segment average, at +2.3% growth YTD versus last year, and also outperforms the wider soft drinks category.

Steven Hind, Lucozade Sport marketing director at LRS comments: “Lucozade Sport’s new Lemon & Lime flavour appeals to new consumers and provides a tempting alternative for existing fans. Flavour extensions are great for driving…