Macy’s has long sought a transformation that can help turn its struggling business in the right direction. As part of its latest efforts to restructure the company, the department store chain has appointed eBay executive Hal Lawton to fill the role of President, effective Sept. 8, 2017.
Lawton’s hiring coincides with Macy’s restructuring of its merchandising operations, as the brand attempts to strengthen its consumer insights and data analytics capabilities. Macy’s anticipates the restructuring will save the company approximately $30 million on an annual basis but that it will cost between approximately $20 million and $25 million in the short term, with most of the charges incurring in Q3 2017. Additionally, the retailer will have to cut approximately 100 jobs as part of the restructuring.
As President, Lawton will be responsible for all aspects of the Macy’s brand, including merchandising, marketing, stores, operations, technology, and consumer insights and analytics. In the role, Lawton will report to CEO Jeff Gennette, who previously held the title of President.