By Chloe Rigby

Most Yoox Net-A-Porter Group sales have been made via mobile devices in its financial year so far, the upmarket fashion group said this week.

The update came as the Anglo-Italian retailer published half-year results. The retail group reached €1bn in revenue for the first time in a half-year, as net revenues rose by 19.5% in the six months to June 30, compared to the same time last year, while adjusted earnings before interest, tax and asset write-downs came in at €98m, 28% ahead of last time.

Most sales came via mobile devices for the first time, with this channel enjoying more than 50% of net sales in the year-to-date by July, thanks to a focus on improving the mobile user experience. In the second quarter, for example, Mr Porter added new content functionality to its native app, while Yoox released a new iOS and Android version of its native app. So far the Yoox app has seen a higher conversion rate and improved text search capabilities.

Mobile is also a key focus for a new Tech Hub that the group has opened in London’s White City. There it will work towards “accelerating innovation and delivering best-in-class technologies including artificial capabilities.”

Federico Marchetti, group chief executive, said: “In the first half we achieved outstanding results…