Digitally native retailers are infusing the retail industry with something it can always use: new blood. Here are eight interesting newcomers to the physical space:


“Smart” luggage is Away’s calling card. The fast-growing start- up brand specializes in suitcases that combine external USB ports for phone charging with a sleek design and other features to help take the stress out of traveling. With stores in Manhattan and Los Angeles, Away has more locations in the pipeline.

Brilliant Earth

The ethically sourced bridal and new jewelry retailer is expanding in brick-and-mortar, with a showroom format designed to provide a high-touch, personalized experience for every customer. The brand donates 5% of its profits to help communities impacted by the jewelry trade build a brighter future.


Following a successful pop- up run at The Fashion Centre at Pentagon City, the plus-size fashion brand just opened its first permanent space at the same center. The stylish outpost, which blends offline and online retail, is just the beginning. Eloquii expects to open upwards of 40 stores during the next three to four years.


This socially conscious clothing brand, whose promise of “radical transparency” has won it a devoted following, is set to open its first freestanding store…