There are many types of “conversions” on ecommerce sites. Certainly a purchase is a conversion. But there are also newsletter signups, account creations, social shares, and other actions that indicate visitors’ engagement.
With so much competition for nearly any type of product, online shoppers aren’t always ready to buy. By engaging potential customers, you’re taking steps to build a rewarding relationship.
In this post, I’ll describe 12 types of conversions that are critical for ecommerce companies.
12 Types of Ecommerce Conversions
Email newsletter and text-messaging signups. Having a means to communicate about new products, sales, and special events is key. Use A/B testing to determine when to present this type of offer — e.g., number of pages visited and amount of time on a page or website.
Online account creation. Creating an account is typically reserved for the checkout process. However, some specialty stores have successfully turned it into a shopping requirement. Either way, it offers benefits to the consumer — faster checkout, order history — while providing the business with confirmed demographics.
Sharing of content via email or social media. To this day, the best advertising is word-of-mouth. Encouraging visitors to share content should be near the top of every online store’s conversion list.
Contest entry. Online contests should be about more than giving things away. They are a great way to build email lists and…