Mark H. McCormack
One of sports marketing’s most influential figures, Mark H McCormack turns to his colleagues and competitors for this series of anecdotes that analyse how each contributor has succeeded, both in business and in life.
Covering everything from negotiating tips to how the rituals of sport can be applied to the business world, the book’s central theme is why it’s better for marketers to under-promise and over-deliver. Contributors include Billie Jean King and Sir Martin Sorrell.
A former Navy SEAL, Chris Fussell uses ‘One Mission’ to create a practical guide for leaders looking to build the perfect business team. Applying lessons learned from the battlefield, this book looks at Fussell’s ‘team of teams’ model and how brands such as Under Armour have successfully applied it to big business.
With practical advice on how to shift leadership behaviour, achieving strategic alignment and setting up an effective decision-making structure, this book will quickly find itself…