Ryanair customers will soon be able to use their voices to search for and book flights and hotels as the budget airline introduces Alexa voice recognition.

Speaking at a press conference today (2 August) the airline’s CMO Kenny Jacobs said the changes form part of its ‘Always Getting Better’ customer experience programme as it looks to become the “Amazon of travel”.

At first, the functionality will only be available on Ryanair.com, but Jacobs told Marketing Week that it plans to introduce voice recognition to its MyRyanair app as well. Some 24 million people have downloaded the app since it was first launched in 2014. It is also planning to add a chatbot to provide customer service.

“Everything on the website you can now do through the MyRyanair app. In the future chatbots and voice recognition will sit alongside the app to help our customer offering,” Jacobs explained.