Sephora Beauty-Community
Sephora’s Beauty Insider Community

Sephora has introduced the Beauty Insider Community for its mobile platforms.

Designed to create a unified social experience for its mobile consumer base, the loyalty member-only mobile and online platform serves as a destination for beauty lovers to find inspiration, ask questions and get recommendations, according to the company.

The mobile service features Home Base, the central destination for the new Beauty Insider Community; Personalize It, the profile where users can display their personal interests, groups, looks, beauty characteristics and other community content; Groups, which features dozens of themed groups where they can discover content tailored to their individual interests; Talk About…