UK and overseas shoppers increasingly picked up their smartphones to search for clothes and beauty products from UK retailers in the late spring and early summer, new data suggests.
The BRC-Google Online Retail Monitor suggests that the volume of searches from UK smartphones increased by 26% between April and June – the second quarter of 2017 – compared with the same quarter a year ago.
Search growth across all devices rose by 7% at the same time. Overseas shoppers, meanwhile, used mobile devices to search for beauty products – searches were up by 42% in the second quarter on a year earlier – and for clothing (+38%, year-on-year). The highest levels of interest came from Estonia, where mobile searches for UK retailers were up by 77%.
BRC [IRDX VBRC] chief executive Helen Dickinson said: “The growth of UK retail searches online in the second quarter of 2017 remains unchanged on the previous year, although smartphones are increasingly becoming the dominant device for online browsing and therefore the main contributor to this growth. The increase in mobile…