By Paul Skeldon

The majority of sales for multi-channel retailers in the UK still come from in-store transactions, however, with online sales growing, retailers now need to master a channel agnostic approach to meet the shifting expectations of today’s consumer.

So finds research from Qmatic UK which surveyed 100 retailers with between 501 and 3,000 employees, found that for over half (58%), the majority of sales come from purchases made in-store. On the other hand, it is fewer than a quarter (24%) who make the majority of their sales online.

Furthermore, the research also revealed that brick-and-mortar stores are not at the end of their life, now or in the near future, with four in ten (40%) stating that their organisation’s physical stores will be just as important, if not more important in 2030, compared to only 23% who feel that by this time their organisation’s physical stores will be obsolete.

Online shopping is showing most growth so far in 2017 for nearly three quarters (74%) of respondents’ organisations. This is supported by IMRG and Capgemini who revealed that UK online retail sales reached £133bn in 2016. For Vanessa, considering the key role both in-store and online…