By Chloe Rigby

The Hut Group [IRDX RHUT] has bought Berlin-based subscription beauty box business Glossybox as it extends its international reach to Europe.

Customers of Glossybox subscribe to a regularly-delivered box of beauty products. The company was founded in Berlin in 2011 and now operates in 10 markets. It has offices in the UK as well as Germany, France, Sweden and the US. That will add to a The Hut Group footprint that includes four sites, including a head office, in Cheshire in the UK, alongside social media and production sites in the US.

The Hut Group has in recent years focused on moving its business strategy away from low margin entertainment and towards high-margin areas such as health and beauty products. It says Glossybox is a good fit because it will both sit alongside existing subscription models offered…