The digital divide
During the research, Comarch interviewed 3,029 people across six countries (UK, Germany, Italy, Netherlands, Switzerland and Poland), asking them about their expectations for the future of their shopping experiences.
Despite the view that the young spend all their time on mobiles, they still want to have physical interactions when shopping in the future. A quarter (24%) of 18-24 years olds disagree or slightly disagree that by 2030 cash registers/POS will be replaced with digital or mobile payments. This is the highest of all age groups (only 14% of 25 – 34 year olds and 17% of 55 – 65 year olds shared the same view).
Similarly, 24% of 18-24 year olds disagreed that there would be fewer physical stores in the future than there are now. Again this was the highest of all age groups.
Almost a third (32%) of 18-34 year olds disagreed to some extent that in the future store associates would be replaced with personal digital advisors. Yet 43% of 45 – 54 year olds and 38% of 55- 65 year olds disagreed with the statement. It would seem that, despite the younger generation’s love of all things digital, many still…