The nonprofit organization Habitat for Humanity ReStore serves as a donation center that takes in used furniture, appliances, home accessories and building materials and then sells them at a fraction of the retail price, donating all the proceeds to local Habitat for Humanity organizations. The retailer wanted to know exactly how effective its locations were in attracting customer traffic.
In 2015, the company installed a beta version of the Dor traffic sensor and analytics platform in two stores before rolling the platform out to the rest of its 850 locations over the next year. The platform uses proprietary thermal sensing technology combined with machine learning algorithms to provide insights about customer foot traffic. The data gave the retailer insights into which stores needed to expand their hours and how to maximize the efficiency of volunteer staff.
“We take all Dor foot traffic and we get our stores on the same POS system to get better visibility of our conversion rates,” said Ruben Bravo, Marketing Coordinator at Habitat for Humanity ReStore in an interview with Retail TouchPoints. “We measure foot traffic based on what promotions or sales we’re doing, or what holidays have been popular for us. With new stores, we wanted to see if interest was there in the area, or if we needed to be open at different hours or different days of the week.”
Typically, Habitat for Humanity Restore is a Tuesday-thru-Saturday retailer, but the company realized through…