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Under Armour CEO Kevin Plank resigned from President Trump’s manufacturing council Monday amid growing scrutiny over Trump’s response to the violent white nationalist rally in Charlottesville, Virginia.
In announcing his resignation, Plank said Under Armour “engages in innovation and sports, not politics.”
The sportswear company is now facing an onslaught of boycott threats from Trump supporters. But one analyst says resigning was the right move for Plank.
“It was necessary; it was something he had to do,” Sam Poser, an analyst for Susquehanna International Group, told Business Insider. “It’s a good thing to see.”
Plank sparked boycott threats from the opposite side of the political spectrum this year after he called Trump “a real asset for the country” in an interview that…