Looking to simplify operations for small-to-medium-sized merchants and drive new business for itself, UPS this week launched Returns Manager, a tool that allows shippers without their own returns infrastructure to make the process smoother and easier for their customers.

Returns Manager, available this week in the U.S. and in 43 other countries by Aug. 28, gives shippers the ability to pre-authorize returns shipments for specified accounts, a consumer-friendly returns process similar to major retailers, access to data on return codes and a way to provide return labels without including in outbound packages.

The free tool is accessed within UPS’s online shipment tracking function – online or via its app – and uses a rules engine based on parameters set by the shipper. Customers can have a return label emailed to them, or can have it scanned from their phone at a UPS store.

“It…