By Paul Skeldon

Consumers increasingly want and expect high-tech, personalized experiences on e-commerce apps, with at least 80% of the 505 consumers wanting app features that allow them to purchase directly through the app, sync loyalty rewards and receive discounts.

According t0 a new survey from Clutch, a leading B2B ratings and reviews firm, many would also opt-in for product recommendations, personalized experiences, augmented reality features, and social media integration.

“An app provides those features and that level of personalization and experience that makes your users much happier and more satisfied,” said Dan Healy, CEO of Prolific Interactive, a mobile-focused product agency with a client list that includes Saks Fifth Avenue, Sephora,, and Lilly Pulitzer. “It tends to drive higher return from your most loyal users.”

Features, such as in-app purchasing, social media integration, and syncing with loyalty…