Taking a page out of Birchbox’s play book, The Vitamin Shoppe is going to be sending out personalized sample boxes of new products.

The retailer on Monday launched a product subscription service that will allow customers to save on their favorite wellness items while receiving them on a flexible, automated shipping schedule. Called Spark Auto Delivery, the program includes a built-in trial feature for new products whereby subscribers will receive a complimentary personalized sample box — our times a year — to help introduce them to new products.

Additional perks include complimentary, virtual wellness consultations with certified nutritionists and customized “transformation plans to further help members achieve their personal goals,” the company…