Dive Brief:

  • Birchbox is in talks to sell itself, including with Walmart, unnamed sources told Recode. “Thanks for reaching out but we don’t comment on speculation,” a Birchbox spokesperson told Retail Dive. Similarly, a Walmart spokesperson told Retail Dive: “We are often asked to speculate on possible acquisitions, and we simply don’t comment on those types of questions.”

  • Since its acquisition of e-commerce startup Jet last year, Walmart in recent months has scooped up a series of pure-play e-commerce retailers, including ShoeBuy, Modcloth, Moosejaw and, in June, Bonobos.

  • Working with a leaner staff after a series of layoffs last year, Birchbox achieved profitability earlier this year and has ramped up its customer acquisitions, the company told Retail Dive in April. The subscription service serves 4 million total customers and has “well over” a million subscribers (about the same it’s reported in the last two years), behind competitor Ipsy.

Dive Insight:

Birchbox would certainly be buoyed by a takeover from Walmart, considering the retail giant’s massive customer base and deep pockets. Walmart, for its part, has said its acquisition spree allows it to expand online and…