Warby Parker, Amazon Shine Brightly With Solar Eclipse Engagement Strategies

From July 21 to August 21, 2017; 41% of all Warby Parker digital content engagement has been related to the solar eclipse occurring today across the continental U.S., making it the most-active retailer engaging with the event according to marketing technology company Amobee.

As part of the campaign, Warby Parker released its own music video parodying “Total Eclipse of the Heart,” rewriting the song’s lyrics to explain the solar eclipse. The eyewear retailer also is offering free solar eclipse glasses at all of its 57 locations.

With the event coming closer and with retailers such as Amazon and 7-Eleven selling solar eclipse glasses, retailers can stand to…