What Instagram's Competition with Snapchat Can Teach You About the Need to Differentiate Similar Products

How can you differentiate a product from something really similar offered by your competitors? For inspiration, look no further than Instagram Stories.

The popular social feature has gotten a lot of attention for its similarities to Snapchat (NYSE:SNAP). But Instagram’s version does have some key differentiating features to set it apart.

Instagram’s co-founder Mike Krieger recently sat down for an interview with CNN Tech to share a bit about the creation of the product. Krieger acknowledges…