Amazon has been firing on all cylinders in 2017, but its expansion into footwear may showcase some of its most impressive work. In the first two quarters of 2017, Amazon already has seen its shoe revenues grow 18% from a year ago, according to data gathered by One Click Retail.
In 2016, Amazon’s total shoe sales climbed by 35%, excluding accessories. This growth far outpaced the total revenues of U.S. shoe-specific brands in 2016, which increased 5%. This growth rate was achieved well before the e-Commerce giant partnered with Nike and launched its new private fashion brand The Fix, contributing to the belief that there is plenty more growth to come in the second half of 2017.
Combined with its rollout of the Prime Wardrobe service, which allows Prime members to try on shoes, clothing and accessories for free, Amazon is positioning itself as a serious contender in the footwear industry.
Amazon’s best-selling category for the first two quarters of 2017 was athletic shoes, which so far have generated $205 million in sales on 45% growth. “Comfort” and “Juniors” categories came in second ($135 million) and third ($120 million) in sales, showing massive growth at 210% and 235% respectively. With stores such as Payless ShoeSource filing…