By Chloe Rigby

In today’s InternetRetailing newsletter we’re reporting on how UK retailers from Asda and Next to Net-A-Porter, Yoox, Wickes and Toolstation are developing their multichannel strategies. Essentially all are working to give customers what they want to buy. As Asda says in its full-year results, “In the highly competitive retail industry, success depends on satisfying changing customer needs more effectively than the competition.” Its full-year sales dipped while profits were cut by a fifth, so how to make its business the most effective in the grocery industry is now a critical question.

Customers’ needs vary between categories, and today we’re taking a look at how these very different traders are responding. What all have in common is the need to respond to the way shoppers are buying while doing so profitably. In its figures, Next looks at the actions it’s taking to move towards full-price sales. Wickes and Toolstation, along with parent company Travis Perkins, are benefitting from convenient multichannel services. The Yoox Net-A-Porter Group has, meanwhile, focused on fast-growing mobile sales. That certainly reflects the experience of customers as set out in a new report from the Office for National…