Adobe Experience Cloud Adds Fluid Personalization, Smart Imaging Capabilities

Adobe is unveiling new capabilities for its Adobe Experience Cloud, a suite of solutions designed to boost shopper experiences through advertising, analytics and marketing.

The new features are designed to:

• Create fluid, personalized experiences that adapt to consumer context: The platform combines Experience Manager’s ability to deliver content across channels with Adobe Target for personalization and testing, enabling retailers to test and personalize content at scale. This new capability — Fluid Personalization — is designed to remove the bottleneck to personalization at scale by leveraging Adobe Sensei technology, to deliver and optimize the experience based on situational context.

• Intelligently adjust images based on bandwidth: Smart Imaging adjusts imagery based on bandwidth, screen pixel density and browser version to deliver expertly optimized images at a smaller size with…