Ecwid Features Digest Summer 2017

Hi to the Ecwid community! Time to give you an update on the most important releases that took place in Ecwid this summer.

Read on and get your store in its best shape before the holiday season begins.

Abandoned Carts Recovery With Personalized Email

Few people buy at the first sight. 69% of them add products to a cart and never finish the checkout. That doesn’t mean they didn’t want to buy from you, though. Customers may leave because something distracted them, or they didn’t have a credit card on them, or they wanted to think it over.

If you don’t try to get them back soon after they leave, chances are your customers will forget about their abandoned order. That makes ¾ of your sales potentially lost, according to statistics.

With Ecwid, you can track your abandoned carts on My Sales → Abandoned Carts page.

Now Ecwid has a functionality to make abandoned customers return with a recovery email.

Abandoned cart recovery email
Abandoned cart recovery email

Those emails can be sent manually or automatically (within two hours after the cart was abandoned, which is considered the optimal time).

You can customize your email template to make it more personal or to add more information about your store.

Set it up on the My Sales → Abandoned Carts page. Available for all Ecwid stores on the Business plan and higher.

Learn more: Abandoned Cart Recovery for Ecwid Stores: Bring Customers Back With Automated Emails

Better Facebook Ads With the Facebook Pixel Integration

Facebook ads can be confusing for non-marketers. Ecwid has integrated with the Facebook Pixel to make effective Facebook ads more accessible. You can install the Facebook Pixel and run better ads without coding. It is available on all paid Ecwid plans.

The Pixel (a piece of code) collects important data about your customers — it tracks the following visitors’ actions:

  • ViewContent: the pixel triggers when visitors view product or category pages.
  • Search: it collects people who use your search box to find products.
  • AddToCart: it tracks visitors who added products to the shopping cart without finishing the purchase.
  • InitiateCheckout: this event detects people who clicked “Checkout”.
  • AddPaymentInfo: learn when people are halfway through their checkout.
  • Purchase: visitors who turned into buyers.
Targeting FB ads for your store visitors
Targeting FB ads for your store visitors

With this data in use, the Pixel “knows” who your customers are and how they behave in your store, which allows you to:

  • Optimize your ads for conversions
  • Run remarketing campaigns to stimulate completing unfinished orders
  • Collect bigger and more relevant audiences for targeting your ads.

Thanks to this integration, you just need to copy-paste the Pixel ID and add it to your Control Panel. Learn how →

Seamless Online and In-Person Sales With NCR Silver POS Integration

Restaurants and retail have a new opportunity to seamlessly sell online and in their brick-and-mortar locations.

NCR Silver is a piece of point-of-sale software that turns an iPad or Android tablet into a fully-functional point-of-sale system. With NCR Silver you can accept physical credit and debit cards, manage employees, and generate sales reports.

Sell everywhere with NCR and Ecwid

Ecwid has integrated with NCR Silver so that you can sell in your online store and in person while keeping your inventory and order data synced and tracking the key metrics for your business all in one place.

This integration is currently available for US merchants on the Unlimited plan.

Learn more: Ecwid and NCR Silver Partner to Deliver Online Ordering for Restaurants and Retailers

A Free SSL Certificate and the Ecwid App at Cloudflare

Cloudflare is a company that speeds up websites, stabilizes internet connections, and protects online business owners from web threats with free SSL certificates, which has made Cloudflare very popular all over the world.

This summer, they introduced their App Market. They offer apps like Google Analytics, Facebook Comments, and SoundCloud so that business owners can upgrade their websites with more features.

Ecwid has become a part of the Cloudflare App Market as well. Now millions of Cloudflare users can install Ecwid e-commerce stores on their websites without leaving the Cloudflare dashboard.

For Ecwid store owners

If you already sell with Ecwid on your own website, you can get a free Cloudflare SSL certificate to switch your website to HTTPS and increase customer trust. You won’t need to create a new store at Cloudflare.

Bonus: Some site builders don’t allow adding JavaScript code and forbid adding any widgets. It’s possible to add Ecwid to such websites with Cloudflare. Apps from the Cloudflare App Market can add content/code to your website without editing the website code itself.

Learn more: Introducing the Ecwid App for Cloudflare

New Store Analytics

Knowing your metrics is important. We have made it more convenient. Now Ecwid merchants on paid…