The supermarket said the range will begin with easy-to-eat, star-shaped butternut squash bites. It will then roll out to include other fresh produce including “smiley” sweet potato faces.
Traditionally a technique used for products like tinned alphabet spaghetti and frozen potato dishes, this is thought to be the first time this approach has been used for fresh fruit and veg.
Tesco vegetable buyer Elizabeth Hall said: “We want to give parents a helping hand with encouraging their kids to eat more vegetables.
“We’ve taken away a lot of the hassle out of preparing vegetables like butternut squash, which might deter busy cooks at home, whilst also making them more appealing for children.