By Chloe Rigby

lastminute.com group has launched a new tool to give brands insights into their customers – and Travel Portland is one of the first to use it.

Travel Insights, operated by lastminute.com media business The Travel People, gives brands in the travel sector and beyond insights into customer behaviour, targeting shoppers with surveys within ad formats both on and off their website.

The service promises a fully compliant, quick turnaround alternative for brands looking to inform their marketing campaigns with rich consumer insight. The gamified surveys will be hosted in standard IAB formats, and will use the group’s first-party data and its cutting-edge programmatic ad stack to identify audiences and serve questions to them.

Alessandra Di Lorenzo, chief commercial officer – media and partnerships at lastminute.com group, said: “Since launching The Travel People last summer, we’ve been working hard to add new capabilities that can support a range of activities for our customers. Our 43 million users across Europe means we have a wealth of consumer insight, so why not help our brand partners make the most of this first-party data and get to know their customers better?”

Brands looking to run Travel Insights ad…