Habitat to roll out more mini stores in Sainsbury's supermarkets

These will include openings within Sainsbury’s supermarkets in York, Manchester, Newcastle and London to take the total to ten.

The 2,000 square foot stores will follow the same footprint as the brand’s six existing mini store-in-store formats.

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With over 60% of sales now being made online through the Habitat website, the retailer is looking to grow brand awareness with Sainsbury’s customers as well increase online shopper confidence by allowing customers to ‘touch and feel’ the quality of the products in convenient store locations.

Each mini Habitat store will have an edited range of over 600 products, all designed by the Habitat design team in London, with a range of price points…