Target Rolls Out Mobile AR For Furniture And Home Products

Target is making its next move into augmented reality (AR) with the “See It In Your Space” mobile feature, designed to display three-dimensional versions of Target products within shoppers’ homes. Target is the latest furniture retailer to integrate AR into its mobile offering, joining Wayfair, IKEA and Chairish.

The feature is currently only available with 200 “Project 62” brand home products from Target, but the retailer says it will roll AR capabilities out to hundreds more products by year end, including other Target…