48% Of Holiday Shoppers Won’t Buy Until Black Friday Deals Start

Consumers may lament that Christmas decorations are already going up, but retailers can’t wait for holiday spending to begin. The latter group will need to be patient for a few more weeks, however: Many consumers prefer to shop only when the deals start.

More than 117 million American adults (47.8%) won’t purchase clothing, electronics, major appliances and furniture until the start of Black Friday and Cyber Monday deals, according to research conducted by finder.com.

Baby Boomers are the most likely to purchase goods as soon as they see them rather than holding off…