For the first time, holiday season digital sales are projected to break the $100 million mark. Adobe is forecasting online sales for the 2017 season to reach $107.4 billion, which would represent a 13.8% increase over the $91.7 billion in revenue generated in 2016. The 13.8% growth rate would outpace in-store retail spending growth by 10%.
Cyber Monday is expected to become the largest online shopping day in U.S. history, with $6.6 billion in online sales, or 16.5% growth. The survey also revealed that the three hours of 8 pm to 11 pm (local time) on Cyber Monday generate more revenue than an entire average shopping day.
Conversion rates reach their yearly peak during the last hour of Cyber Monday (11 pm to 12 am local time), reaching 4X the annual average.
Mobile To Surpass Desktop Traffic
In another first, mobile visits to retail sites throughout the season are set to surpass desktop at 54% (45% via smartphones; 9%…