Former JCPenney chairman and CEO Allen Questrom explains why Amazon, despite its threat to traditional retail stores, could actually be beneficial to brick-and-mortar stores.

Former JCPenney (JCP) CEO Allen Questrom, while discussing the U.S. retail landscape on “Cavuto: Coast to Coast,” told FOX Business’ Neil Cavuto on Tuesday while he finds Amazon’s success ‘exciting’, department stores may have a leg up over the e-commerce giant when it comes to merchandising.

“I think you obviously have to be an Omni-channel, but merchandising is a creative business and what they do at Amazon is really not merchandising. They are a distribution channel,” Questrom said.

Amazon (AMZN) shares surged nearly 5% in the last week, hovering around $1,200 per share. While…