A record $5.03 billion was spent online this Black Friday, up 16.9% from $4.3 billion in 2016, according to data from Adobe. It’s also been a very mobile holiday thus far, with over half of ecommerce traffic coming through smartphones or tablets for the first time, Adobe reported.
The National Retail Federation will come out with its overall Black Friday sales figures on Tuesday; it is predicting a 4% gain over 2016.
Adobe is predicting Cyber Monday will be the largest U.S. online shopping day in history, at $6.6 billion in sales, which would represent a 16.5% jump over last year. The company had predicted $5 billion in sales for this Black Friday.
Adobe measures 80% of online transactions at the largest 100 U.S. e-retailers, representing. The company handles $7.50 of every $10 spent online with the top 500 U.S. retailers.
The largest spenders on Black Friday were actually Canadians, at an average order value of $157.56, followed by shoppers in the U.S. ($142.86) and the U.K. ($136.65), according to data from Monetate. According to Adobe, overall AOV on Black Friday was $135, up just 0.9% from 2016.
With many more retail chains saying their locations would remain closed on Thanksgiving, that day witnessed a huge boost in online sales, up $0.94 billion or 18.3% to $2.87 billion, surpassing Adobe’s own prediction of $2.79 billion.
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