Everlane, A Brick-and-Mortar Holdout, Opens 2 Flagship Stores

After continuously committing to never go brick-and-mortar, online-only clothing retailer Everlane has had a change of heart. The company is opening two flagship locations on December 2 —in New York City (NYC) and San Francisco.

Everlane founder Michael Preysman has strongly stated, on multiple occasions, that the retailer would remain a pureplay e-Commerce company. In 2012, he was quoted in the New York Times: “We are going to shut the company down before we go to physical retail.” Now, he is singing a different song; one…