With video now the clear winner in customer engagement, Facebook (NASDAQ:FB) has just announced new tools for the creator community. This includes an app to manage the presence of creators on Facebook and a site where they can access resources to improve their skills and knowledge base.
Up until now YouTube has strongly dominated this segment, and no one really has attempted to compete with it. But in the past year, YouTube made changes to its monetization policies, which rubbed many creators the wrong way.
With two plus billion users in its platform, Facebook may realistically be able to come in, compete, and even challenge YouTube’s dominance. For small businesses, this means another platform they can use to easily create and upload videos for their audiences.
Chris Hatfield, Product Manager of Video at Facebook, said in the company’s news blog, “On Facebook, creators can connect with more than two billion potential fans and collaborators, get to know their community, talk directly to fans with…