1. Google Pixel 2: Questioning?

Top of the YouTube advertising charts in October was this quick fire ad from Google asking consumers to question whether their current smartphone is ticking enough boxes. With the Pixel still a long way behind the likes of Galaxy and the iPhone in terms of user adoption, the ad ends with the slogan ‘Ask more of your phone’. Google will be hoping this is the kind of messaging that can convince Brits to switch over to a Pixel 2.

Creative agency: Droga 5 / BBH London

2. Smyths Toys: #PickSnot

This ad follows the story of icky toy ‘Snot’ – basically a walking bogey – as he battles a monster in a car park. Upon defeating the beast, he’s welcomed into a Smyths Toys store by its walking toy inhabitants. I’m happy to be proven wrong here, but, I doubt the Snot toy will be a number one seller this Christmas.

Creative agency: McCann Manchester

3. giffgaff: 2AM

It wouldn’t be right…