The latest IPA figures certainly aren’t cheerful. Only 12% of those working in IPA member agencies are from a black, Asian or minority-ethnic background. And brands aren’t expected to be doing much better.
So when it comes to hiring from a more diverse pool of people, where are we going wrong? And what are the (unintended) consequences of undiverse workplaces?
Tanya Joseph, a consultant, chair of The Pool and architect of the ‘This Girl Can’ campaign at Sport England, brand marketer Olivia Gold and Stripes co-founder Ete Davies talk Marketing Week through their own experiences, and provide helpful advice to improve diversity in the workplace.
“The fact there aren’t that many role models in our sector altogether means…