Lowe’s Expands Experiential Smart Home Centers To 70 Stores

Lowe’s has shown itself to be one of retail’s most innovative companies with developments from its Innovation Lab, but the company also looks outside the organization to enhance its store experience. In partnership with software-powered tech retailer b8ta, Lowe’s is expanding its connected home store-within-a-store experiences to 70 locations.

The “Smart Home powered by b8ta” started as a three-store pilot in fall 2016. Installations feature a curated selection of 60+ smart home products including security systems, thermostats, cameras, lighting and speakers from Google, Sonos, GE, Nest, Iris, Samsung and Ring. The stores-within-stores offer consumers on-site support from specially trained experts known as “b8ta testers.”