Germans still love shopping in stores, which account for 90% to 95% of the country’s total retail sales. That’s a point Ralf Kleber, head of Amazon Germany, was keen to make to the Berliner Morgenpost (link in German) on Monday.
In an interview addressing the e-commerce giant’s strategy for Germany, Kleber said “it’s not a question of if, but when” Amazon would open up brick-and-mortar stores in the country. He didn’t divulge a launch date.
Kleber said that Amazon’s stores in Germany could start out on a small scale, in the same way that Amazon Fresh, its online grocery service, was first tested for six years in Seattle before gradually expanding to other cities.
Amazon already has more than 12 physical Amazon Books stores in the US, as well as space in a handful of malls. It also owns hundreds of Whole Foods stores where it sells Amazon…