Carlo’s Bakery Taps Analytics To Digitize The Store Experience

Communications carrier MetTel and Carlo’s Bakery — of “Cake Boss” fame — have partnered to launch MetTel WiFi Analytics. The solution is designed to elevate the customer experience with access to a deeper view of customer preferences across Carlo’s Bakery’s 21 locations in the U.S. and Brazil.

The MetTel technology collects customer data from shoppers who are using WiFi-enabled devices in-store. The data includes browsing behavior and purchase choices. Insights gleaned from the data help Carlo’s make better-informed future product recommendations. In short, to the technology mimics the digital shopping experience in physical stores.

“We can measure and enhance the customer experience in physical stores just as we do online,” said Max Silber, Vice President for Mobility & IoT for MetTel in a…