Charming Charlie Files For Bankruptcy In A ‘Back-to-Basics’ Turnaround

Charming Charlie has filed for Chapter 11 bankruptcy, preparing to close approximately 100 underperforming stores by the end of 2017 as part of its “Back-to-Basics” turnaround strategy. The retailer’s 270 remaining stores and web site will operate as usual throughout the holiday season.

As part of the “Back-to-Basics” strategy, Charming Charlie will close its Los Angeles office and reduce headcount in the Houston corporate support center and distribution center. These changes are designed to allow the retailer to simplify business…