DHL Adding Workers, Robotics And AR To Support Record Holiday Sales

Ramping up to address a forecasted volume growth between 15% and 40% this holiday season, DHL is hiring an additional 6,000 seasonal workers across its four business units in North America. The expansion is designed to support DHL’s contract logistics, fulfillment, freight transportation and express delivery operations, including additional flights, as well as piloting new warehousing technologies that leverage robotics and augmented reality to increase productivity.

The expansion is aimed at addressing the record sales from Cyber Monday, as well as changing expectations of online shoppers. “To help our retail customers in the U.S. meet the demands of online shoppers for greater transparency, convenience and speed, we have to balance increased capacity with improved efficiency and to offer flexible omnichannel solutions,” said DHL eCommerce CEO Lee Spratt.

Spratt pointed out that while the majority of shoppers want free shipping, they also want flexibility and transparency in tracking and receiving their packages. To provide increased options for last-mile fulfillment, the company’s DHL Express unit has partnered with USPS for weekend deliveries and is working with…