The OXXO convenience store chain will now be able to deliver more focused price updates, with its adoption of the Revionics Price Suite for its 15,000+ stores across Mexico. The retailer has entered into a license agreement with the price optimization software provider to automate its pricing and help drive increased unit sales, while also aiming to:

  • Sustain margins and profitability;
  • Maintain competitive positioning and drive targeted key value items; and
  • Empower category…